A few months ago, this blog commented on a short piece about the use of ethnography as a strategic tool (Try Ethnography for Health Care Strategy). The source article had been a short, theoretical, and perhaps even whimsical exploration of the use of anthropologists in developing business strategy. Well, along comes Business Week on June 24 with "How to Kick off an Innovation Project" by Jessie Scanlon which gets practical really fast in describing how Office Max used ethnography to do an image turnaround - complete with a "how to" guide. It struck me then, and now, that there are valuable pearls for health care leaders here...
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