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Nobody likes bad reviews. Especially health care delivery or service organizations. Because bad press means customers (patients, referring physicians, etc.) will think we are unsafe or unfriendly. And it will surely lead to lawsuits, regulatory intervention, loss of competitive positioning, etc. Especially if it's online. Well maybe there's another side to this story - at least if you believe the lessons of The Upside Of Bad Online Customer Reviews which appeared on Forbes.com August 4, 2009. This short piece by Mirela Iverac, a frequent Forbes contributor, is a provocative read for those health care leaders who might be willing to consider the other side of conventional wisdom on this point...